Trademark Registration in Jordan: 2026 Guide for International Brands

For international companies expanding into the Middle East, Jordan is a strategic jurisdiction: a stable regulatory environment, a well-established trademark office, and a gateway position between the GCC, the Levant, and North Africa. Yet many global brands only discover the importance of local registration after a conflict arises. This guide walks through what brand owners and their counsel need to know before filing in Jordan.

Why register your trademark in Jordan

Jordan operates on a first-to-file basis, meaning rights generally belong to whoever registers first, not whoever used the mark first abroad. A brand with strong international recognition can still find itself blocked, or facing a bad-faith registration, if it has not secured local protection. Registration is also a precondition for effective enforcement: customs recordals, opposition actions, and infringement proceedings all rest on a Jordanian registration.

The filing route

Jordan is not a member of the Madrid Protocol, so international registrations do not extend to Jordan automatically. Protection requires a national filing before the Industrial Property Protection Directorate at the Ministry of Industry, Trade and Supply, typically handled through a local agent. Jordan follows the Nice Classification, and applications are filed per class.

The process at a glance

After filing, applications are examined on absolute and relative grounds. Accepted marks are published in the Official Gazette, opening a window during which third parties may oppose. If no opposition is filed, or once an opposition is resolved in favor of the applicant, the mark proceeds to registration. A Jordanian trademark registration is valid for ten years from the filing date and is renewable for successive ten-year periods.

Practical tips for foreign applicants

Search before you file: a pre-filing availability search flags conflicting marks and bad-faith registrations early. Consider both Arabic and English versions of your mark, since consumer-facing use in Jordan often involves the Arabic transliteration. Monitor the Official Gazette: opposition windows are short, and watching new publications is the most cost-effective way to catch conflicting applications. Finally, calendar your renewals and use requirements, as registrations can become vulnerable to cancellation for non-use.

How HSCG can help

HSCG assists international brands and their IP counsel with clearance searches, filing and prosecution, Gazette watch services, oppositions, and renewals across Jordan and the wider MENA region. If you are planning a filing program in Jordan, contact our team at Info@hscgco.com for a consultation.